How the Right Artwork Can Make a Difference

How the Right Artwork Can Make a Difference

Heat printing equipment? Check. Excitement for an apparel decorating project? Check. What else would you need? Why, awesome artwork!

In this business, artwork can prove to be a top challenge. Factors to consider when deciding on the right design include cost versus quality and the complexity of the design.

More often than not, the cost of artwork is dependent upon how long it takes to create it. An experienced designer may charge more for their services but require less time; whereas a designer that has less experience may take longer, but ultimately cost more. Customers can also play a role in the cost of artwork by wanting a design that is very detailed and/or unique. Money can be wasted trying to fulfill a customer’s wish. To avoid this, be sure to ask a lot of questions, provide a lot of examples, limit the number of revisions, and get the customer’s artwork approval in writing.

Having an understanding of artwork categories can prove to be invaluable. These categories provide a guideline to use when determining what level of artist you will need and how much the artwork will cost. Here’s the breakdown:

Category 1:         The budget-conscious customer needing a simple line art design using one color.

Category 2:         A customer needing multi-color artwork.

Category 3:         A customer that takes Category 2 to the next level by needing a series of complimentary designs or multiple versions of the same design.

Category 4:         This customer needs a lot of detail and process colors in the artwork; this is the most expensive of the four categories.

It’s vital to know what you need and how fast you need it when choosing artwork that works best for both your business and your customer. Click here to read the full article from Printwear magazine.

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